Often when you are performing email promotions, you can easily neglect the many email marketing tools that are important to this process. Lots of people believe that sending marketing emails is all about having an autoresponder and that’s it. The truth is that you want more e-mail marketing tools than simply an autoresponder to achieve success being a professional marketer.
Let’s consider the 4 email marketing tools every professional email marketer needs to have in their locker:
Tool 1 – Autoresponder Service
We’ll start off with obviously the autoresponder service first. If you would like make sure that you are going to do the ideal job possible, you will need to sign up for a paid professional service like Aweber or Get Response.
Free autoresponders just don’t cut it. Their deliverability rates are horrible, ads tend to be a part of your emails and so they only permit you to send to your very limited amount of subscribers. Professional services, however, boast better deliverability rates while they have existing relationships with email service providers that enable nearly all of their emails to be delivered.
Tool 2 – Tracking Service
The next tool a message marketer should get is Tracking Multiple Email Recipients that permits you to track clicks and sales. Although autoresponders provide their particular tracking services, these often spew out long ugly links if you are using text emails. Having such long links may lower your click-through rates with a non-tech savvy audience, who rec1pients nothing like hitting long links. A solution is to apply tracking services like Hypertracker, AdTrackz, BudURL and Bit dot ly. Hypertracker and AdTrackz enable you to track sales for your own personel products as well, while BudURL and Bit dot ly only let you track clicks.
In addition to the mandatory autoresponder and tracking service, a delivery monitoring services are one more tool you can consider for monitoring your email campaigns. These services enable you to monitor the deliverability rates of your respective mailings.
How this can be done is because they could have a seed set of emails joined at all of the providers, like Gmail, Hotmail and Yahoo. You download this seed list and import it into your autoresponder. From there, you can track the deliverability rate to the seed list, which supplies you a wise idea of how well your emails are obtaining delivered.
Should you email your subscribers often, maintaining some sort of ‘broadcast calendar’ is a good idea. You may either develop a simple calendar using Notepad or when you are more conventional, make use of an offline calendar or possibly a notebook. Achieving this helps you keep your email campaigns organized so that you don’t lose an eye on when and what you should be mailing out.