Thinking of starting a blog? Blogging is a fantastic thing to become involved in and can lead to all kinds of great opportunities. Just before you dive in, it’s definitely worth firstly having a take a step back and thinking of a few significant things.
Listen up. Starting a blog is pretty easy, but getting it right is a lot more difficult and there are lots of decisions to produce along the way. Here are 12 things you must know before you even begin a blog:
1. Self-Hosted WordPress Blog
You could be wondering about the best option for how to make a blog. Can you create a WordPress blog, or would a platform like Blogger suffice? Have you thought about something similar to SquareSpace or Wix?
I think, a self-hosted WordPress blog (ie. WordPress.org) is certainly and away the most suitable choice.
There are some main reasons for this:
Firstly, a self-hosted WordPress blog offers you complete ownership and control over everything you do. There are many themes and plugins for WordPress, while it’s also great to know that nobody comes along 1 day and disassemble your website mainly because it ‘breaks’ some form of rule. That’s a major issue with many platforms!
Once you have installed WordPress (it’s free and the majority of hosts allow you to install it with just a few clicks), you may essentially do what you may like. You’ll need to spend a certain amount of cash on hosting and a domain name, but those could be found pretty cheaply.
2. Build a Brand
To build an effective blog and stick out inside the crowd, you need to work to make a distinctive brand. This implies select a very specific niche and trying to develop a brand that basically speaks to your audience.
Why is a product?
Well, it requires a number of things like the name, logo, visual imagery, the tone/personality of the writing, an individual experience, etc. Take into consideration great bloggers like Seth Godin. You typically know precisely what you’re getting once you visit his blog – and that’s what you need to do, too.
To achieve success, you must stay ahead of the audience and call your audience. What’s your niche? What would you like to be generally known as? What’s the personality of your blog going to be? Will your blog site be serious/funny/informative/detailed/factual, etc.?
3. Content is King
You might have the best looking blog worldwide, however it doesn’t matter a jot when the content articles are crap!
To have success and keep people coming back for more (which is surely what every blogger wants), your articles has to be high quality and deliver on exactly what you’ve promised.
Ensure each post is well researched and has a specific point. Help it become interesting to read by injecting a certain amount of your own personal personality into each post – or tell stories to take it alive.
Remember: content articles are king, so make certain it’s as great as it possibly can be!
4. Blog Regularly
Blogging regularly is absolutely important. If you want how to start a blog to obtain any sort of impact, you only cannot go weeks or months without making a post!
When you initially set up your blog site, it’s easy to start with great intentions and boast about how you’re will make a whole new post six times per week. But unless you’re superman/woman, the truth is that adhering to a schedule such as that is entirely unrealistic.
To provide yourself the best possible probability of success, be sensible about how precisely often you’re gonna post and set up a schedule to fulfill that goal. You might like to plan out your site content in advance then work with a post scheduler to post it in your blog with a given day.
5. Visual Content is Key
Visual content articles are becoming an ever-bigger area of the blogging world. I’m referring to videos, graphics, photos, infographics, etc.
Make sure each post you are making contains some type of visual content. It really helps to bring your website alive and might greatly increase the quantity of individuals who click right through to your blog – especially from social media marketing.
Not really a graphic designer whizz kid? Don’t worry! A tool like Canva is free of charge and super simple to use, or you might outsource it to a design professional.
6. Interact With Other Bloggers
It’s easy to understand other blogs as competitors, however, you should actually examine them as the friends. Experience tells me that the success often is determined by connecting with many other bloggers and making yourself recognized to the important thing players inside your niche.
Reply to their blogs and join in the conversation. Share their posts on social media marketing. Create a relationship together and obtain on his or her radar! Trust me, it’ll really help the chances of you success.
7. You Have To Build a message List
Imagine having the capability to send 500 customers to your brand-new blog post within just minutes, or having the capability to instantly send visitors to a deal you’re promoting as an affiliate.
In case you have an email list, you will have the capability to do this plus more!
You’ve probably heard the expression “the cash is incorporated in the list” – and i also can absolutely and categorically let you know that it’s the honest truth. If you’re starting a new blog, make sure you begin to build a message list from the first day.
8. Spending money on Advertising
There are lots of great free methods for getting targeted traffic to your website. You may work with SEO and acquire traffic from Google. It is possible to write guest posts for other blogs, or use social websites to share with you relevant content and acquire new followers.
But while free methods are wonderful, it’s also worth considering paid methods like Facebook advertising. If you it right, it is possible to achieve your goals faster and almost instantly reach out to new people.
A word of warning: Don’t throw a lot of money with the wall and hope it sticks! Set a small budget (e.g. $20) and test this type of water to find out if it really works.
9. Responsive Design is important
Gone are the days when many people browsed the world wide web on their own computer. Nowadays, it’s about smartphones and tablets.
If you’re planning to set up a new blog in 2017, please, please, PLEASE make sure it is responsive and simply viewable on mobile phones! It’ll make your viewing experience significantly better for the visitors, and contains certain SEO benefits, too.
10. Be Aware of Increasing Security Threats
When starting a blog, it’s vitally important for taking security seriously. Blogs are at risk of hackers as well as other online threats, so it’s absolutely vital to take steps to protect your site whenever possible. Believe me, you don’t want the hassle of sorting a hacked blog because it can be a complete and utter pain inside the arse!
Firstly, ensure your blog site and plugins will almost always be up-to-date and running the newest versions. This consists of the WordPress installation, your theme and each and every plugin.
Secondly, be sure to use a basic WordPress security plugin to help you guard against common threats and acquire alerted when the worst happens. WordFence, BulletProof Security and iThemes Security are three of the very popular.
11. You Need to Think Of SEO
Where do you go if you’re searching for information? Generally, the correct answer is Google, so you’d be absolutely CRAZY to ignore it as a traffic source.
If you would like get visitors from Google, you have to think about Search Engine Marketing (SEO). I was able to write a whole book on this subject, for the time being you need to simply have the 30deyypky right.
Base each article around a certain keyword – and make certain to incorporate that keyword several times in the post. Don’t go crazy!
In addition, it’s worth installing a search engine optimisation plugin like Yoast SEO. It is a free tool that offers you the ability to optimize your blog site quickly.
12. Blogging is challenging Work
Finally, it’s essential to realize that blogging is difficult work.
A lot of people dream about establishing how to make a blog and achieving instant overnight success, but the fact is that it’s bloody work and needs consistent effort over years and years. If you’re ready to place the effort it, it’s definitely worth it though and literally has the ability to change your life.